Award
 
Officially, BFC's products were certified Halal since 1995.

In 2003, BFC was proudly award ISO 9001:2000 accreditation.

Meanwhile BFC was also honored the 2nd Asia Pacific/Malaysia e-Enterpreneur Excellence Award in the same year.

In order to exemplify the highest food safety standard that BFC strives to maintain all this while, BFC is operating the HACCP approach for its production system and managed to be certified by March 2006.













About Us
INTRODUCTION

Brilliant Fruit Cordial Ent. (M) Sdn Bhd (BFC) have been actively in operation since 1978 as a fruit juice manufacturer in Malaysia. BFC is located at the Taman Industri Selesa Jaya, southern region of Selangor, in which presently manufacture more than 100 variants of fruit beverage products each year. Besides producing its own brands of products, BFC also supplies a number of OEM (Original Equipment Manufacturer) products to several local and foreign major customers who sold Brilliant products under their own brand.
DISTRIBUTION & NETWORKING
BFC's sales and distribution network covers the entire country including East Malaysia and some overseas countries. Our dedicated team of sales and marketing people are located throughout the region to provide quick and efficient services to customers.
MARKETSEGMENT
BFC's Since the incorporation of our business for over 25 years, we had successfully managed to cater our products to various kinds of outlets such as Hypermarkets (Giant, Tesco, Jaya Jusco, etc), Supermarkets (Econsave, Bintang, etc), Cash and Carry outlets, Wholesalers, Hotels, Vending Operators, Food Caterers as well as to more than 15 countries such as Australia, Brunei, Bangladesh, Mauritius, New Zealand, etc
OURSTRENGTH
Through our dedicated down line team who had been with us for so many years, we are able to offer assistance and expertise to our customers from packaging design right up to product formulation in order to meet customers' requirements. Hence, as a progressive fruit juice manufacturer, BFC is always upgrading its research and development in product innovation, taste improvement as well as packaging enhancement for its current and future products. Its policy of continuous improvement to achieve customer satisfaction and sustain superior performance in the long run has resulted in credibility and prominence in the domestic and international markets.
OURVISION
To be one of the world class fruit beverage manufacturers providing quality products with excellent services through continuous improvement and innovation. And to let everyone who comes to this world to have a chance to try Brilliant products for once in their lifetime.
MISSIONSTATEMENT
To create wealth and value for our business partners, team members, shareholders and society.
QUALITYPOLICY
To achieve customer satisfaction and sustain superior performance in the long run thru effective productivity provision of quality product and competitive costing as well as healthy growth rate in sales revenue.
CERTIFICATION
BFC's products were certified Halal by Jabatan Kemajuan Islam Malaysia [JAKIM] since 1995. In 2003, our company managed to applied for the ISO 9001 : 2000 quality management system and was also honoured The 2nd Asia Pacific / Malaysia e-entrepreneur Excellence Award 2003. On the subsequent year, BFC was also certified The 3rd Asia Pacific International Honesty Enterprise - Keris Award 2004 for the first time in its history. Meanwhile, in 2005, our company also managed to obtain the SMB Recognition Award 2005 for its outstanding growth despite the various economic and financial tribulations which the country has encountered in the past decade. Furthermore, in order to exemplify the highest food safety standard that we strive to maintain all this while, BFC is also operating the HACCP food safety system for its production progress in which it is successfully being certified by 2006.