Company Background

Brilliant Fruit Cordial Enterprise (M) Sdn. Bhd. And BEC Marketing Sdn. Bhd. Or commonly called BFC & BEC, the brainchild of Mr Chua Eng Hoe, is a manufacturer and distributor of cordials and household fruit beverage products established in 1978. Indisputably, with Mr. Chua’s Ideals and foresight , coupled with his diligence and qualification as food chemist, BFC & BEC has successfully become one of the most progressive beverage companies in Malaysia today.

Our Vision

To be one of the world class beverage manufacturers providing quality products with excellent services through continuous improvement and innovation.

Mission Statement

To improve and consolidate the branding of our most established trademark: “GreenHill” by becoming one of the well known brands in the world for its beverage. Furthermore, our company also wants to give the best quality in natural taste and refreshing fruitiness to its customer in order to maximize their utilities and simultaneously minimize their expenditure. This will help to fulfill the real value of customer satisfactions.

Quality Policy

To achieve customer satisfaction and sustain superior performance in the long run thru effective productivity provision of quality product and competitive costing as well as healthy growth rates in sales revenue.